Author: Brandon Conroy

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Competitive Intelligence and AI: Why the Human Touch Reigns Supreme

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“Can we get serious now?” I love this line from the 2016 movie Sully, where Captain Chesley “Sully” Sullenberger, portrayed brilliantly by Tom Hanks, stunned the participants of the NTSB hearing by pointing out the fatal flaw in their analysis.  If you haven’t seen the movie, Director Clint Eastwood’s fictional (and antagonistic) version of the […]

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Decision-Based Intelligence: The Only True Intelligence

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All true intelligence is decision-based, meaning it must inform decision-making.  If it is not useful for informing decision-making, it’s not intelligence—it’s simply raw data. Contrary to popular misconception, intelligence is not the same as knowledge, information, or data. Unless knowledge itself is the ultimate end goal, it does not necessarily provide useful value or significance. […]

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SWOT Part 2: So What?

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As I said before, the other most common mistake that deprives SWOT analyses of their value is the failure to take the essential next step, after it has been completed.  “What is that next step?” you may ask.  The answer lies in the fundamental intent behind the SWOT analysis.  The purpose of a SWOT is […]

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The Two Things (Most Likely) Wrong With Your SWOT Analysis

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Whether you love them or hate them, SWOT Analyses have been around for many decades, and they continue to pervade the realm of business development and strategic decision-making, most commonly in competitive assessment.  I could talk at length about why these simple quad charts have garnered so much attention (both positive and negative) over the […]

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