Effective Competitive Intelligence provides “news you can use” – actionable intelligence that improves your win probability. This work is considered an accepted and routine business practice – so long as information is gathered in a manner that is both legally and ethically acceptable.Gathering and Analyzing Competitive Intelligence is designed for anyone who develops capture strategies and solutions: capture managers, members of the capture team, business development and CI professionals. Attending this class will help you identify, gather and analyze the information you need to develop winnable and profitable solutions.
The objectives of this class include:
- Clearly defining legal and ethical boundaries and resulting practices
- Identifying information requirements: Key Intelligence Topics (KITs) and Key Intelligence Questions (KIQs)
- Defining “sources and methods” for customer, competitor and market data-Developing and presenting defensible results
- Integrating Competitive Intelligence in capture strategy
Gathering and Analyzing Competitive Intelligence is a one-day, public environment class involving instruction and hands-on exercises. During the class, participants will be able to interact on discussion topics and participate in exercises to reinforce the processes and templates introduced in the instruction. Each student will receive electronic copies of all the templates and tools that we present in the class. These reusable templates and guidelines are provided for your future use and modification in the development of effective Competitive Intelligence analyses.
This class is also offered as a private Onsite Training session tailored to the specific needs of your organization. For more information, please contact us at email@example.com or 301/845-7300.