Developing the Opportunity-Based Price To Win

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Developing the Opportunity-Based Price To Win

New dates added: July 25, September 26, and December 5

“Price To Win” is more than a number; it reflects the complex relationship between customer needs and budgets and bidder solutions and strategies. It represents a tradeoff between price and capability that forms the foundation for successful bid strategies. It identifies the optimum position for your solution to improve your pWin. Determining the impact of the numerous factors to define an opportunity’s Price To Win requires detailed analysis of customer needs, budgets and spending patterns, along with competitor solutions, strategies/tactics and aggressiveness.