Define
Strengthen
Help

Provides an independent assessment of the needs/desires of your customers and the capabilities your competitors are likely to offer.

Determining the impact of the numerous factors to define an opportunity’s Price To Win.

Provides an estimate of a targeted company's current wrap rate.
Helping you win more business by providing effective and useful competitive intelligence built on accurate data and sound analysis.
We Help You WIN
Competitive Analysis
As a competitive intelligence company, we offer news you can use to craft a compelling — and profitable — solution that beats the competition.
Price To Win Analysis
We show you the gap between customer needs and funding and competitor solutions and pricing.
Price to Compete Analysis
Using historical data to target the price point offering the highest win probability.
Black Hat Reviews
A Black Hat Review is a facilitated discussion between individuals with knowledge of targeted competitors.
OutsideIn™ Analysis
A unique service that focuses our standard competitive assessment process on a non-standard target: you.
Strategic Analysis
Our effective market research helps you safely navigate the troubled waters of today's hyper-competitive marketplace.
Bid/No Bid
Develop a high-level snapshop of an opportunity’s competitive landscape before you commit precious B&P resources on a pursuit decision or a Competitive Analysis.

Training
Useful knowledge shared by experienced professionals, backed by proven processes, assures consistent quality. Richter & Company offers a series of public seminars to help you win more business.