Frederick, MD – August 24, 2016 – Richter & Company and The McKelvey Group (TMG) today announced a strategic partnership focused on improving client win rates in today’s uber-competitive government contracting environment. Under this alliance: • Richter & Company will offer externally-focused Competitive Analysis and Price To Win services to help clients identify an opportunity’s unique price to win position – the combination of solution and price needed to achieve a win over other competitors. • TMG will offer internally-focused pricing strategy services to help clients develop and price the winning solutions that achieve the Price To Win position and enable successful execution after contract award. Together, these services provide actionable information – news both companies’ clients can effectively use to win – while assuring that client information is protected. Said Randy Richter, President of Richter & Company, “Some competitive analysis companies also do work that exposes them to their own client’s data – for example, using the same team to identify price to win targets and develop detailed costing/pricing solutions to meet them. We never cross that line. We do no work that exposes our analysts to our clients’ cost and price data or strategies. If clients ask for that type of help, we refer that business to partners whose work and ethics we trust.” “The McKelvey Group is our go-to recommendation for government pricing support”, continued Richter. “They are the pros at helping clients price aggressively yet appropriately, to help win the contract and ensure successful execution after contract award. Their excellent team offers outstanding skills and in-depth industry experience, and we look forward to offering their capabilities to our clients.” “Our team has known and worked with Richter & Company for many years.” said Matt McKelvey, President of TMG. “When it comes to Price To Win and Competitive Intelligence in today’s hyper-competitive market, they are the experts. We will continue to highly recommend them to our clients”. Service descriptions and pricing are available from either company.