In order to write a wining proposal, you must present a convincing argument. Richter & Company always encourages writing a concise, compliant and compelling proposal as part of our recommendations to improve probability of Win. You must tell the story of your superior technical ability and aggressive costing to win in the hyper-competitive federal market.
Don’t second guess yourself in your proposal. If you’ve done your homework (and hired the experts), you have a pretty good idea of what your customer is looking for. Define any assumptions you’re making in preparing your proposal, and move forward. Write with confidence!
If your argument is clear, and your assumptions are outlined, the precedent can be changed easily and your solution can be tweaked. The confident language of your proposal builds confidence in those people analyzing your proposal.