As a small business owner, you already know that—when it comes to navigating the federal contracting arena—knowledge is power. Throwing your hat in the ring when an intriguing opportunity comes your way is always tempting. But before you make a decision whether or not to bid, or when the time…
Category: Competitive Analysis

The Bid/No-Bid Decision: Make the Right Call
The detailed Competitive Analysis Richter & Company compiles for clients provides them with information to craft a compelling––and profitable––solution to beat the competition. It’s in-depth…

SWOT—So What?
SWOT analyses have been around a long time, and continue to be popular in the business development community. Unfortunately, the vast majority of SWOT analyses…

OutsideIn™ Analysis: Seeing Yourself As Others See You
Capture teams in the government contracting world spend a lot of time trying to determine the right balance of solutions and strategies that will differentiate…

Competitive Analysis Leads to a More Successful Price to Win
“It is wiser to find out than to suppose”. – Mark Twain Many organizations and capture leaders understand and appreciate the value of Price to…
Great ‘Que Takes Planning
In barbecue contests, timing is everything. Each of your four entries (chicken, ribs, pork and brisket) have to be turned in within 5 minutes of…
You Can’t Enter Every Contest
From an economic standpoint, competitive barbecue makes no sense. In a Kansas City Barbecue Society event, teams turn in six individual portions of four meats:…
Backyard Chefs Like to Cook; Pitmasters Like to Win
Amateur chefs tend to have a pretty short attention span. They watch Bobby Flay toss something on a grill, say to themselves “Man, I could…
When Should I Perform a Price to Win?
Q&A with Randy Richter of Richter & Company. Randy answers the questions "When should I perform a Price to Win?"
5 Ways to Win Federal Contract Dollars
From early market research to Price to Win positioning, Richter & Company’s goal is to help you win business. Here are five of our top…