As I said before, the other most common mistake that deprives SWOT analyses of their value is the failure to take the essential next step, after it has been completed. “What is that next step?” you may ask. The answer lies in the fundamental intent behind the SWOT analysis. The…
Category: Competitive Analysis
The Two Things (Most Likely) Wrong With Your SWOT Analysis
Whether you love them or hate them, SWOT Analyses have been around for many decades, and they continue to pervade the realm of business development…
Trust the Process: More than Checking a List
Price to Win is always an ongoing process, which undergoes many iterations before an actual proposal is ever delivered. Richter & Company’s training courses are…
LPTA Awards: Sad to Say, They’re Not Going Away
Over the course of the past several years, “best value” has reigned supreme in the federal contracting world. But with the economic downturn, we’ve seen…
Making the Call: Competitive Analysis
At Richter & Company, we make the call. Primary research-- actually talking to people within industry-- provides quantitative data we need to make sound analysis.…
The Framework of Competitive Analysis
Competitive analysis can be a daunting task. At Richter & Company, we believe strong, reliable processes build the foundation and framework for sound, defensible analysis. …
SWOT to Strategy
Many companies include the SWOT chart as part of a competitive intelligence presentation. They spend a lot of time preparing the strengths and weaknesses, opportunities…
A Strong Knowledgebase
In the journey of competitive intelligence, it’s essential to have some kind of knowledgebase to store information. This knowledgebase allows you to capture data, analyze…
Proposal Writing: Feature versus Benefit
Often times when companies present their solutions before the government, they talk a lot about themselves. When you’re thinking about themes, working a brainstorm session…
New Year’s Resolutions for the Contracting Community
2015 means new opportunities. Not just in terms of upcoming contracts, but within your organization as well. Here are some suggestions on how to make…