In the journey of competitive intelligence, it’s essential to have some kind of knowledgebase to store information. This knowledgebase allows you to capture data, analyze historical trends and preposition information as you move into the future. Here are a few characteristics of a strong knowledgebase: A strong knowledgebase is shared by your team. Too often, there are no shared data points between coworkers. One has a Rolodex of his references; another has an Excel file saved on her desktop. The best knowledgebase is one that’s shared among coworkers so it’s robust and constantly updated. In order for that to happen… A strong knowledgebase is accessible. If your team can’t locate the knowledgebase or doesn’t know how to use it, the tool becomes worthless. Train your team. Let them know what goes into the knowledgebase, and what is expected from them for each program. All of your people need to know how to enter information, and how to pull information out. Make it easy for all of them to log in and enter information. But most importantly, A strong knowledgebase is used. Whether it’s a CRM tool, a sharepoint site or a specialized Excel tool, a strong knowledgebase is one that is used regularly. Summaries and trends can be analyzed when there are many, many data points being entered into the knowledgebase. Be sure to use your knowledgebase regularly to maximize its potential. Richter & Company’s knowledgebase includes some 80,000 contacts, and allows us to preposition data for every program. Contact us today to find out how you can win more business.