Many companies include the SWOT chart as part of a competitive intelligence presentation. They spend a lot of time preparing the strengths and weaknesses, opportunities and threats, and creating a beautiful image. And… that’s it. SWOT charts were designed to be springboards for creating strategies. What products or services will…
Category: Developing the Opportunity-Based Price to Win
Insy and Outsy
Building an effective in-house Price To Win practice No question, we live in trying economic times. It’s bad enough that Federal budget cuts are the…
