A common misperception is that “competitive intelligence” is synonymous with “corporate espionage.” Nothing could be further from the truth. Corporate espionage is an illegal activity where companies steal valuable information from their competitors in order to gain a competitive advantage. It may involve tactics such as wiretapping or hacking into…
Category: Gathering and Analyzing Competitive Intelligence
The Framework of Competitive Analysis
Competitive analysis can be a daunting task. At Richter & Company, we believe strong, reliable processes build the foundation and framework for sound, defensible analysis. …
SWOT to Strategy
Many companies include the SWOT chart as part of a competitive intelligence presentation. They spend a lot of time preparing the strengths and weaknesses, opportunities…
