Category: Randy Richter

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Price To Win: Know When to Hold ‘em and When to Fold ‘em

In today’s federal marketplace, anyone can compete for business. And anyone can win—at least some of the time. It’s the possible losses, however, that can provide more than experience to learn from—they can, at times, be ruinous. Therein lies the rub. Because opportunity incurs costs—in resources, bid and proposal feeds,…