Your proposal team dutifully takes on the business development process for most projects. But as B&P dollars are cut in an uncertain Federal climate, your team has taken to cutting corners where they can. Your team’s morale has taken a hit, and is struggling to come up with creative solutions to respond to RFPs where “best value” increasingly means lowest cost. In today’s hypercompetitive market though, there are a number of dark horses. Companies are more and more creative, and aggressive, in their strategies to win more business. So what if you assessed a program from a different angle? What if you focused on how your competitors see you? Richter & Company’s core services of Competitive Analysis and Price to Win focus on looking at our customer’s competition. Generally, a Competitive Analysis looks at all companies competing for a specific opportunity. Then, for our Price to Win analysis we focus on three targets for our customer, building wrap rates and likely strategies, before evaluating a final total evaluated price (TEP). But Richter & Company’s OutsideIn™ analysis focuses on you as the competitor. We identify how your competitors are likely to perceive your capabilities and solutions. We use open source, non-proprietary data, as in our other analyses. Our analysts offer an unbiased view of your capabilities, free from the influence of your corporate management. Looking for a competitive edge? Contact us today for more information on our OutsideIn™ analysis.