Category: Budget

the inside of an industrial warehouse

Barriers to New Market Entry: Sunk v. Relevant Costs

The way you handle sunk costs when attempting to break into a new market in the federal contracting arena can be the difference between success and failure. Deciding how best to treat these costs depends on how well you understand the difference between a “sunk cost” and a “relevant (or…

Close up of Businesswoman Calculating monthy expense at her desk

Understanding Your Customer’s Budget

Can you afford NOT to know what your customer can afford? Your company has products and services to offer, and you have identified a customer who needs them (or something like them) and plans to procure…