The Process

My Grown Up (Federal Contracting) Christmas List

Dear Santa, I’ve been thinking about my Christmas list for quite a while now. I’ve had time to since the Government has had all of my programs on hold for the last few months. The world of contracting just isn’t the same as it used to be. So this year, I’d really appreciate. . .

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Strategic versus Tactical Price to Win

Strategic Price to Win is used for the analysis of a broad market.  It is used to gain an in-depth understanding of the needs and desires of a customer, and how those needs are being met by competitors.  The results of a strategic Price to Win analysis enable you to identify underserved areas of the market, or measurable goals and objectives, and the high level plans for achieving them.

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