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Building a Snowball

Primary research is perhaps one of the most daunting aspects of the competitive intelligence process.  It involves gathering information firsthand, or actually talking to people.  Randy Richter, president and founder of Richter & Company, often compares the task of conducting primary research to gathering snowflakes. If you stand in the…

The Rise of the Dark Horse

Increasingly, during Richter & Company’s pricing assignments, a “Dark Horse” or “Notional Bidder” is named as a target for analysis.  As the federal marketplace becomes…