Strategic Price to Win is used for the analysis of a broad market.  It is used to gain an in-depth understanding of the needs and desires of a customer, and how those needs are being met by competitors.  The results of a strategic Price to Win analysis enable you to identify underserved areas of the […]


In order to write a wining proposal, you must present a convincing argument.  Richter & Company always encourages writing a concise, compliant and compelling proposal as part of our recommendations to improve probability of Win.  You must tell the story of your superior technical ability and aggressive costing to win in the hyper-competitive federal market.


Last weekend marked the annual kickoff for competitive barbeque season for Hidden Fire BBQ, owned by Randy Richter.  In honor of the opening days, we bring you barbeque advice that’s oh-so-valid in the proposal world as well.


Small businesses are having big impacts in the federal marketplace. Over the past few years, the government has put greater emphasis on small business, dedicating at least 23% of federal contract award dollars to small business. Government evaluation weightings for small business participation are seeing an increase, and in many cases, entire contracts are going […]